A4 Labs

Data · Dashboards · AI

Data and AI that pay for themselves.

We turn the systems you already run (accounting software, ERPs, industry platforms and the spreadsheets in between) into numbers you can act on.

Book a 20-minute call Try the tier calculator
  • Rules calculate every number. AI never does.
  • Read-only access. Your data stays yours.
  • Fixed prices. No long contracts.
Q3 · Carrier X Week 10

$920,000

eligible sales so far

$80,000 short of Tier 2. Crossing it lifts the whole quarter from 1% to 2%: +$10,000.

Back-office sales
$938,410
Airline recognized
$920,000
Difference explained
$18,410 · 3 rules
Illustrative figures for a fictional carrier.

Two ways to start

Proof on your own data, at a price you know up front.

For growing businesses

Data & AI Diagnostic

$3,500 up to two systems · $5,000 for three · two weeks

  • A map of where your numbers live and where they disagree
  • One working dashboard on your own data, answering the question you pick
  • Three to five places AI can save time, each with its risk and cost
  • A 90-day roadmap with a fixed-price option for each step

Continue with a build within 60 days and the full fee is credited.

Start a Diagnostic

For travel agencies & consolidators

Incentive Check

Free · one airline · one closed quarter · your own files

  • Where you finished against each tier, and where you stood in week 10
  • What the next tier was worth, including retroactive tiers
  • A bridge from your back-office sales to what the airline recognized and paid
  • A 30-minute walkthrough with your finance lead

No passenger details needed. Mutual NDA before any file changes hands.

Request an Incentive Check

Builds & retainers

Dashboards, data pipelines and AI assistants on your data, quoted at a fixed price. Then a monthly retainer to keep them running and improving.

Who we work with

Owner-run companies with $5–50M in revenue and no data team. Travel agencies, consolidators and corporate travel managers chasing airline targets.

Systems we work with

  • QuickBooks
  • NetSuite
  • Sage
  • Acumatica
  • Travcom
  • Trams
  • SQL Server
  • PostgreSQL
  • Excel
  • Microsoft 365

For travel agencies

What is your next airline tier worth?

Many airline incentive deals are retroactive: cross the threshold and the higher rate applies to the whole period. Put in your own numbers to see the gap and what crossing it pays.

The math runs in your browser. Nothing you type is sent anywhere.

Gap to next tier
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Incentive at today's sales
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Incentive just past the threshold
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Extra from crossing
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Pace by week 13
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How we work

Small steps, each one paid for by the last.

  1. 20-minute call

    We hear what you need answered and which systems hold the numbers.

  2. Proof on your data

    An Incentive Check or a Diagnostic, so you see results before a bigger commitment.

  3. Fixed-price build

    Dashboards, reconciliations or AI tools, scoped and priced before we start.

  4. Run and improve

    A monthly retainer keeps data flowing and adds what you need next.

Numbers that tie out

Every figure traces back to your own rows and the rule that produced it.

AI that explains, never invents

Rules and SQL do the math. AI drafts the explanation, labeled as a draft.

Your data, your control

Mutual NDA, read-only access, encrypted storage, deleted when the work ends unless you continue.

Start with a 20-minute call.

Tell us which system holds your numbers and the one question you most want answered.

Message us on LinkedIn

Use the Message button on our LinkedIn page.